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Seating guide

American Family Insurance Amphitheater — seating & best seats

← all events at American Family Insurance Amphitheater

Typical layout

Indicative layout for an amphitheater — not American Family Insurance Amphitheater's exact chart. The precise section map for your event is shown on the marketplace before checkout.

StageReserved seats (pit + sections)Lawn (general admission)

Summerfest grounds anchor stage on Lake Michigan, rebuilt in 2020.

Capacity≈ 23,000Settingcovered seating, open to the airOpened1987CityMilwaukee, WI

Where to sit

Best value

Rear reserved sections — a real seat for not much more than lawn on many dates.

Best sound

Center reserved near the mix position (the sound booth) is what the engineer tunes for.

Lawn tips

Arrive early, bring a blanket; screens cover the detail.

Weather

Reserved seats are usually under the pavilion roof; lawn is open sky.

American Family Insurance Amphitheater fan tip

During Summerfest your concert ticket includes the festival — go early and graze the grounds.

Common questions

How many people does American Family Insurance Amphitheater hold?+

American Family Insurance Amphitheater holds approximately 23,000 people as an amphitheater. Configuration changes by event — concerts with floor seating differ from sports setups.

Is American Family Insurance Amphitheater indoor or outdoor?+

American Family Insurance Amphitheater is covered seating, open to the air. Dress for the weather.

Where can I see the exact seating chart for my event?+

This page shows the typical layout for a venue of this class. When you compare prices on TixInfo and click through to a partner marketplace, you'll see the exact interactive section map for your specific event before you buy.