October 24: One Price Drops, One Price Climbs

Same date, same marketplace, two completely different stories. October 24 brings both Gonzaga's trip to Arkansas at Bud Walton Arena and a Eastern Conference soccer night between the New England Revolution and Philadelphia Union at Subaru Park. TixInfo has tracked both since early October, and the charts couldn't look more different.

The Gonzaga-Arkansas Cooldown

We started tracking Gonzaga at Arkansas on October 7, and the swings since then have been dramatic. The get-in price peaked at $185.06 on October 12, then slid all the way to $73.60 by October 21 — a drop of roughly 60% from that high. As of October 23, the listed from-price sits at $96.60, with a 30-day median of $102 and a seven-day change of just -1%. In other words: the big spike has already come and mostly gone, and the market has settled into a much calmer range than it was two weeks ago.

The Revolution-Union Climb

Go the other direction and you get the Revolution-Union match at Subaru Park. We've only been tracking this one since October 2, but the trend is the opposite of what's happening in Fayetteville. The tracked low was $36.80 on October 2 — the very first day we logged it — and by October 22 it had climbed to $53, a jump of about 44%. The from-price as of today sits at $41.40, with a seven-day change of +9%, so the climb hasn't flattened out yet.

Why the Same Week Can Produce Opposite Charts

It's tempting to look for one universal rule about ticket timing, but our own research says the picture is more nuanced than that. Across 322 sports events TixInfo analyzed between July 25 and October 22, 2026, the median price change from 30 days out to game day was -20% — a real tendency toward getting cheaper as the date nears. But that's a median, not a guarantee, and both of these games sit on either side of it. Gonzaga-Arkansas looks like it's tracking with the broader trend after an early spike burned off. The Revolution-Union match looks like it's doing the opposite, building momentum as the date approaches rather than losing it.

That's the real value of watching price history instead of guessing: you can see which pattern a specific matchup is actually following, rather than assuming every ticket behaves the same way. The full breakdown of how sports, concerts, comedy and theater each move in the final stretch before showtime lives on our best-time-to-buy research page.

Whichever game you're watching, the data points to one habit worth keeping: check the all-in price — face value plus fees — against what we've recorded for that event, and weigh it against the broader trend for that sport. A chart that's cooling off doesn't promise it'll keep cooling, and one that's climbing doesn't promise it'll keep climbing. It just tells you where things stand right now, which is more than most fans get before they buy. For more of what's moving across the country this week, our sports section tracks it all in one place.